THE 30 HOUR COACHPowered by TRB

Build a $50K/month coaching business that runs in under 30 hours a week.

For established coaches already at $5K/month and up. The kind of business that pays more and demands less: profitable and lifestyle-maxxing.

$1M+
AUD generated for our coaches in 2026
$60K/mo
the coaching business Lachy built
30 hrs
a week the machine is built to run in

Built component by component, with you, by Lachy himself.

Your move
What's holding your business back?
Select all that apply
No predictable lead flow
Clients churning, no real delivery system
I'm the bottleneck, working too many hours
No data or systems, running on vibes
Where's your business at right now?
Roughly, per month. Select one
Under $5K / month
$5K to $10K / month
$10K to $20K / month
$20K to $40K / month
$40K+ / month
Where can Lachy reach you?
Your details stay private
Please enter your name.
Please enter a valid email.
Please enter your mobile number.
Please enter your Instagram handle.
Malik, real Instagram profile
Malik$10K to $30K a month. 16 clients in month one, then 8 in a single day.
Ethan, real Instagram profile
Ethan100+ active clients, past $40K a month.
Bianca, real Instagram profile
Bianca$8K to $27K a month in 12 weeks.
Riley, real Instagram profile
Riley$4K to $20K+ a month, running it from the road.
Sophia, real Instagram profile
Sophia46 clients in 2 months on paid marketing.
Joseph, real Instagram profile
Joseph17 new clients in month one, now going full-time online.
Jackson, real Instagram profile
Jackson14 clients in his first fortnight.
Lauren, real Instagram profile
Lauren12 sales in a single week.
Maya, real Instagram profile
Maya5 new clients in her first week.
Jaime, real Instagram profile
Jaime5 clients in 7 days, then moved to Bali full-time.
Mitch, real Instagram profile
MitchAcquiring clients from paid marketing at $35 each.
Errol, real Instagram profile
Errol5 to 10 new clients every fortnight.
Duncan, real Instagram profile
DuncanMore growth in 3 weeks than 4 months with his last mentor.
James, real Instagram profile
James0 to 15 clients in 2 months, around a full-time trade.
Malik, real Instagram profile
Malik$10K to $30K a month. 16 clients in month one, then 8 in a single day.
Ethan, real Instagram profile
Ethan100+ active clients, past $40K a month.
Bianca, real Instagram profile
Bianca$8K to $27K a month in 12 weeks.
Riley, real Instagram profile
Riley$4K to $20K+ a month, running it from the road.
Sophia, real Instagram profile
Sophia46 clients in 2 months on paid marketing.
Joseph, real Instagram profile
Joseph17 new clients in month one, now going full-time online.
Jackson, real Instagram profile
Jackson14 clients in his first fortnight.
Lauren, real Instagram profile
Lauren12 sales in a single week.
Maya, real Instagram profile
Maya5 new clients in her first week.
Jaime, real Instagram profile
Jaime5 clients in 7 days, then moved to Bali full-time.
Mitch, real Instagram profile
MitchAcquiring clients from paid marketing at $35 each.
Errol, real Instagram profile
Errol5 to 10 new clients every fortnight.
Duncan, real Instagram profile
DuncanMore growth in 3 weeks than 4 months with his last mentor.
James, real Instagram profile
James0 to 15 clients in 2 months, around a full-time trade.
Why it works

Done with you, not done to you.

We build

The machine and the direction

We engineer the six systems and call the strategy alongside you: the offer, the funnel, the sales process, the delivery and the automation.

You run

The execution

You learn to operate the machine as it is built. So the business, and the skills behind it, are genuinely yours to keep.

That is why the 30-hour result is real. You are not renting leads from an agency. You own a business that runs, and you know how every part of it works.


The machine

Six systems. One machine. Built with you.

1

The offer

We restructure your coaching into a premium, scalable offer. You cannot build $50K months selling a cheap plan.

Proof: Duncan, more growth in his first 3 weeks than 4 months prior, on a premium offer.
2

Lead generation

An automated paid marketing funnel that puts leads in front of you every day, a high-converting organic content structure, and a unique system that turns your active client roster into a lead source. The outcome: more leads than you know what to do with.

Proof: Sophia, 106 leads in her first 2 months, 46 new sales.
3

Lead qualification

Filtering so you only ever talk to people worth your time. No more hours lost to tyre-kickers.

Proof: Brittany, from random enquiries to hyper niche-specific lead flow on demand.
4

Sales process

A booking and call flow that turns qualified leads into paying clients, on repeat, on data, not on hope.

Proof: Jackson, from a low conversion rate to a 100% close rate, 14 sales in a row.
5

Fulfillment and delivery

Delivery systems so serving more clients does not mean more hours. This is what protects the 30-hour week.

Proof: Ethan, 120+ active clients with sub coaches, running it stress free from Thailand.
6

Automation and team

The systemisation that lets the business run without you sitting in every seat.

Proof: Riley, $4K to $25K months while travelling Australia. Team, structure, zero stress.

$50K months, 30 hours a week to run

The outcome: the life you started the online coaching game for.

This is business development, done with you through advisory 1:1 calls. The same machine Lachy used to grow his own coaching business to $60K months, engineered piece by piece into yours.


In their words

Real coaches. Real businesses.

DuncanMore growth in 3 weeks than 4 months with his last mentor.
Joseph's message about the build

Lachy, founder of ShadowCoachOS
Who's behind it

Hey, I'm Lachy.

I built my own coaching business from zero to over $60K a month in recurring revenue, coaching 140+ active clients with a full team of sub coaches, content, sales and ops running it. Now I build that same machine, system by system, for coaches ready for more.

This is not a one-to-many cohort where you get dropped in a community and never hear from the person who sold you. We build it together, on the calls. I treat your business like my own. The direction is my responsibility. You bring the execution.


Your move

Build the business, not a busier job.

For established coaches at $5K/month and up, ready to build the real thing. Month to month, no lock-in. We earn your business every month.

See if it'll work for you
See if it'll work for you